in association with
New Media Awards 2006

MPs discover new cure for insomnia

Help! Podcasting has now reached the rarefied banks of Westminster. By Laura Petersen
6 March 2006

Labelling himself a “podcasting pioneer”, Tory MP Ed Vaizey has recorded two podcasts thus far, available at Politics on Demand. His most recent podcast “takes us on a day in the life of a conservative MP”. Bet you can’t wait to listen.

Politics on Demand is a podcast production company recently launched by former LBC managing director Mark Flanagan and Smooth FM breakfast presenter David Prever, reports the Press Gazette. Lib Dem Jo Swinson has also podcasted to her constituents through Politics on Demand and Labour’s Shahid Malik is another a client.

One of the few bloggers to notice this new sensation is Conservative writer Iain Dale. Iain has recorded a podcast (expected for transmission in a few days), which he believes has the potential to be more entertaining than some: “… we were recording a piece for my first Podcast (watch this space) and suddenly I saw a mouse run across the floor. I’m afraid I had a Chantelle moment and started repeating “Oh my God” over and over again. It rather disrupted the flow of the Podcast but makes hilarious listening!”.

Let’s wait and see shall we.

1 comment on this post. Add your own.

[…] Coleman believes podcasting could become a “significant way for people to become politically engaged”. Agreed, but as we’ve said before, only if politicians quit being so boring. […]

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20 March 2006

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