El Pais launches epaper
Spanish daily newspaper launches “24 Horas” a printable epaper, regurlarly updated throughout the day. By Camille Aznar
Spanish broadsheet, El Pais, is claiming a first within the newspaper trade with the launch their ‘epaper’.
The publication named “24 horas” is an internet supplement that can be downloaded in PDF format and printed by the reader.
On the face of it, this doesn’t sound like anything new. However, the supplement provides an online edition, regularly updated through the day and night. This mini-journal, from 8 to 16 pages can differ according the version requested: the reader will be soon able to chose a general edition, exempt of publicity for the subscribers, and three thematic editions: International, Spain or Economy.
24 Horas marks an attempt to compete directly with El Mundo’s webiste, the other main daily in the country, which owns the most popular Spanish-language news site.
As the supplement can be printed before the morning commute, El Pais hopes to compete directly with the rapidly growing free paper market in Spain.
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Sounds great why doesn’t Rupert Murdoch do it?
[…] For some readers, ink-stained fingers and bulky, messy papers will become a thing of the past, replaced by digital e-Papers that can be rolled up and shoved into back pockets. Since El Pais launched the first e-Paper earlier this year, several newspapers are joining the next wave of information technology. Hearst Corporation in the US, Les Echos in France and the De Tijd newspaper in Belgium are planning to incorporate trials of the e-Papers later this year. […]
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